Whether you have Tito’s Cafe or Starbucks, having a social media presence during this digital generation is playing by the rules.
Research says that about 95% of marketers are currently participating in social media marketing, but 80% of participants aren’t sure how to use them to increase traffic.
But, thankfully, today we have developed some unique advantages of using social media platforms as well as some effective bonus tips you can use to flood your website with organic traffics. By clearly outlining the benefits of using social media to market your business, we will help reduce confusion.
What is Social Media Traffic?
Social media traffic is the number of visitors or users that an online platform receives from social media sites like Facebook, Twitter, Instagram, etc. Social media can have a big impact on how much traffic a website or other online platform receives. It gives a business or organization a platform to share and interact with customers and reach a wider audience.
These traffics are generated when people perform certain activities, such as clicks, likes, shares, or comments on social media-shared links. Businesses and organizations may learn a lot about their audience, how people are engaging with their content, and how to improve their overall online presence by measuring and analyzing their social media traffic.
Now the question arises: Is your business making the best use of social media?
92% of marketers claimed that social media has increased their company’s brand exposure, and believe me, this is only one of its advantages. Let’s read further to know more:
Advantages of using social media to generate organic traffic
Increase brand awareness
Social media allows your business to reach a wider audience and engage with them through various forms of content such as posts, ads, stories, etc. Social media provides a platform where you can share your products, services, and values with your target audience and followers, which increases your brand recognition. People are more likely to choose the brand with which they are most familiar, so make your brand familiar to the customer.
Increase customer engagement
Social media is a powerful tool to communicate with customers, build strong relationships, and improve brand loyalty among the audience. It provides an opportunity to engage with your customer by responding to their question, gathering feedback, replying to their comments, and working on their suggestions. Consumer satisfaction.
Cost-effective
Compared to traditional or any other digital marketing, social media is one of the most inexpensive ways to promote your brand. You can create an account on social media for free and post content, run ads, or interact with your customers without spending a single penny.
Targeting and retargeting
Social media allows you to target an audience depending on their demography, language, geography, interests, and even their online activity. This marketing strategy also expands its reach through hashtags, which are a very easy way to target your audience. Retargeting the audience that has already shown interest in your brand through social media is easy. Tracking can be done by using pixels or cookies on the product that they want but abandon in their shopping cart.
Increase website traffic
Sharing website links on social media can significantly increase website traffic. You can encourage your followers to click through the call-to-action, which can redirect them to the website, increasing traffic. Regular posts on social media with relevant content and optimization can act as a magnet for your website.
High conversion rate
Businesses can increase their conversion rate through social media platforms by creating and posting compelling content that resonates with their targeted audience, using attention-grabbing headlines or captions that include a strong call-to-action.
For example, if you are running an online store that sells health supplements, then creating a social media post that showcases the benefits of your supplements on your health, sharing customer testimonials, or making your followers aware of the discounts and offers will definitely increase the conversion rate for your product.
Reporting and analysis
Various tracking and analytics tools help you track the performance of your social media activities and posts and their impact on customers. Tools such as Hootsuite, Buffer, and many others track and help you know which social network is working best for your business.
Collaboration with influencers
Collaboration with influencers is an excellent way to promote your product or service to the influencer’s audience. It increases social word of mouth and helps in reaching a larger and more targeted audience. Before selecting an influencer to promote your brand, you must consider their audience, demographics, engagement rate, and relevance to your business.
It makes you go viral
Your content on social media is exposed to new audiences and spreads rapidly across the platforms. When social media users like, share or comment on your social content, it increases its visibility and reach. Going viral is no easy task, it can be done only if it is unique, appealing, informative, or emotionally engaging.
Bonus tips to improve organic traffic on social media
1. Post consistently: Regularly posting high-quality content is one of the most important ways to build a loyal following on social media. Make sure you’re posting consistently, but don’t sacrifice quality for quantity.
2. Know your Audience: Understanding your audience is crucial for improving organic traffic on social media. Create content that resonates with them, engage in meaningful conversations, and optimize your social media strategy accordingly.
3. Use the right hashtags and keywords: Using relevant keywords and hashtags can help your content get discovered by new audiences. Research them as per your targeted audience or location and use them in your post.
4. Focus on visual contents: Videos and photos that are visually appealing typically perform better on social media than postings that are solely text-based. To captivate your audience’s attention, use eye-catching images.
5. Engage with your audience: Engage with your audience to build relationships by responding to their comments and messages and showing your followers that you care about them.
6. Collaborate with other accounts: Using other accounts to reach the audience of your niche can help you reach new customers and grow your following. Reach out to other accounts and propose collaborations or cross-promotions.
7. Monitor your analytics: Use analytics tools to track your social media performance and adjust your strategy accordingly. Monitor your follower growth, engagement rates, and reach to see what’s working and what’s not.
8. Experiment with new features: Social media platforms are constantly introducing new features and tools to help businesses grow their audiences. Experiment with new features like stories, reels, and live videos to see what resonates with your audience.
Organic Vs Paid Social Media Traffic
Now that you know everything about social media organic traffic and ways to improve it. Let’s discuss how it’s different from paid traffic and which one should you choose for your business.
Social media is one of the primary sources of traffic to websites, whether it’s paid or organic. But the question is “Which is better?”
Organic traffic is seen to be more valuable compared to other types of website traffic as it is more sustainable with little to no cost. They are more engaging and likely to convert into consumers, helping in generating prospects, leads, and customers. Businesses can achieve it by enhancing their search engine optimization (SEO) efforts to attract organic traffic. This can entail producing excellent and pertinent content, improving website navigation and structure, and constructing excellent backlinks from other respected websites. But organic growth can sometimes take months or even years to reach a profitable point.
On the other hand, Paid traffic on social media refers to the practice of using advertising platforms offered by social media networks to promote your content, products, or services to a targeted audience in exchange for a fee. It involves paying the social media platform to display your ads to users who meet specific targeting criteria, such as demographic information, interests, behaviors, or location. However, focusing solely on paid and not organic marketing may not yield the desired results; it is extremely difficult to reach potential customers only through paid ads, and they come with a price tag too.
Wrap-Up Tips:
To increase organic traffic on social media platforms, there are several strategies that can be implemented. So, keep posting regularly with high-quality content that is relevant to your audience, engaging, visually appealing, and provides value to your followers. Use hashtags and keywords to optimize your content for search engines and make it easier for people to find your posts. Collaborate with other social media influencers or brands in your niche to expand your reach and gain exposure to new audiences. And most important, do not forget to engage with your followers by responding to their comments, asking questions, and creating polls.
